Analytics & Attribution
Reporting and forecasting that connects marketing activity to revenue. Channel attribution, call tracking, competitor analysis and digital due diligence — so budget decisions are made on evidence rather than opinion.
What is included in this discipline.
Every submodule is executed 100% in-house with dedicated craft leads, strict QA benchmarks, and guaranteed deliverables.
Channel Attribution Forecasting
Model how each channel contributes, then forecast the next quarter.
SEO Reporting & Forecasting
Rank, traffic and pipeline projections you can plan around.
Web Channel Call Tracking
Connect offline calls to the campaigns and keywords that caused them.
Channel Partner Pipeline
Shared pipeline visibility across distributors and partners.
Competitor Analysis
Share of voice, keyword gaps and paid-activity monitoring.
Digital Due Diligence
Independent assessment of digital assets before investment or acquisition.
Why Enterprise Leaders Choose ARKA
We eliminate traditional agency layers, guaranteeing complete technical rigor, radical reporting transparency, and direct specialist collaboration.
Dedicated In-House Craft Leads
Direct access to senior engineers, designers, and growth directors working together under one roof in Sector 63, Noida.
Agile Two-Week Milestone Sprints
Demonstrable working deliverables every fortnight with direct staging server access and transparent sprint reviews.
Radical Reporting & ROI Governance
Live client dashboards displaying the exact metrics and telemetry we see internally, connecting digital craft to revenue.
Step-by-Step Engineering Roadmap
A disciplined, staged engineering lifecycle ensuring predictable delivery milestones.
Instrument
Tracking plan, events and clean data collection.
Model
Attribution logic agreed with finance.
Report
One dashboard, one version of the truth.
Advise
Quarterly recommendations backed by the numbers.
What you receive
- Tracking implementation
- Attribution model
- Live dashboard
- Call tracking setup
- Competitor monitor
- Quarterly review deck
Kickoff timeline: 3–5 business days · Noida HQ
Frequently Asked Questions
Everything you need to know about our engineering standards, deployment cadences, and service-level agreements.